BHUBANESWAR, DEC 5
In a bid to consolidate its market position in the chest print T-shirt category, Singapore based Active leisure brand ACTIMAXX rolled out exciting and stylish new range of chest print T-shirts today, at an attractive price point.
ACTIMAXX T-shirts are aimed at providing the perfect casual clothing with prints inspired by the elements which interest and attract the country’s youth.
The T-shirts come in unique designs, colours and essentially serve as active wear, which can be worn throughout the day. Made of 100% cotton fabric with prints done by innovative printing technology, the T-shirts are priced at Rs 350 onwards.
The ACTIMAXX range of T-shirts is endorsed by Bollywood actor Rajkummar Rao.
Endorsing the product, Rao said, “I am extremely happy with the outcome of the chest print T-shirts as they capture the spirit and attitude of today’s youth and their zeal towards life.” “Since I was personally involved in the designing process, most of the designs are my favourite and we are sure they will also be widely appreciated by the youth”, he added.
The association with a maverick actor like Rajkummar serves as a perfect example of the brand’s objective to cater to the trend setting Indian Youth with top quality product, said ACTIMAXX Brand Director Divya.
“The printed T-shirt range is perfect for wearing on multiple occasions, be it campus clothing or casual evening wear category. India’s urban youth love to set the new trends in fashion as well as lifestyle. As a brand, ACTIMAXX, fulfils all these desired necessities, in the best way possible,” she said.