No.1 Yaari Jam celebrates bonds of friendship and brotherhood with KK

Entertainment State


Bollywood’s most versatile singer Krishnakumar Kunnath popularly known as KK today enthralled the music lovers of the capital city of Odisha with his brilliant performance. KK’s velvet voice mesmerized the audience at the soulful musical journey called “No. 1 Yaari Jam” organized by McDowell’s No.1 Soda in association with RED LIVE, the live entertainment vertical of RED FM here this evening.

Known for his tracks that evoke memories of friendship, KK got millennials singing and dancing with popular numbers like ‘Khuda Jaane and ‘Dus Bahane’. He took the audience down the memory lane with his iconic hit “Yaaro Dosti Badi Hi Haseen Hai” which got the entire crowd singing. The live concert was a treat for all music lovers in the temple city.

Speaking on the concept of No. 1 Yaari Jam, KK said, “Music is one of the few things that can touch hearts across the world, often bridging geographic and language barriers. With McDowell’s No.1 Soda and RED FM, I got the chance to reconnect with my fans and their yaars.”

Keeping in tune with its philosophy of strengthening the bonds of brotherhood, the “No. 1 Yaari Jam” with KK brought this celebration of true friendship through two concerts in Odisha – in Rourkela yesterday and in Bhubaneswar today.

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