Honda welcomes 2 lakh plus members to ‘Honda Joy Club’

Business

PRIYABRAT BISWAL

NEW DELHI/BHUBANESWAR, DECEMBER 5, 2018

Honda Motorcycle & Scooter India Pvt. Ltd. today announced it crossed two lakh plus registrations for its unique customer loyalty program ‘Honda Joy Club’ since its launch in October 2018.

“It is the biggest and first digital loyalty program in the history of Indian two-wheeler industry. With the aim of elevating customer delight, now Honda Joy Club has crossed two lakh plus registrations in less than two months,” said Yadvinder Singh Guleria – Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.

Honda Joy Club goes beyond conventional customer loyalty programs and offers the privilege of vast choices. It allows redemption of Honda currency at different touch points through multiple alliances, he added.

Honda Joy Club, with a membership fee of Rs 299 (excluding GST) for three years, provides unprecedented concept which includes more joy to Honda customers with alliance across multiple brands covering different sectors (Hospitality, Travel, Healthcare, Apparel, F&B, Entertainment, Personal care, Insurance, Utility, cashback through E-wallet and many more); unparalleled scale – from complimentary Kisan Samadhan services to offers on international holidays -;  unmatched benefits – more than 7 times the enrolment fee.

Notably, India is leading Honda’s global two-wheeler business and contributes 32 percent to Honda’s sales worldwide. In its 18 years’ journey till now, Honda 2-Wheelers India has delighted over 39 million Indian families.

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