Bhubaneswar, July 12
Odisha MSME Minister Prafulla Samal today said food processing industries are the largest employment creators.
The potential and trained entrepreneurs should focus on producing quality food products so that the same can compete with existing brands and withstand competition, he said launching the IED Foods Trademark.
The MSME Minister also praised the initiatives of Institute of Entrepreneurship Development (lED) in creating a batch of food processing entrepreneurs in its Livelihood Business Incubator (LBI) and highlighted ‘zero defect zero effect’ model which aims at manufacturing of flawless and environment friendly products.
Notably, in a bid to promote entrepreneurship in the state, an attempt has been made by the state run Institute of Entrepreneurship Development in State to market the food products produced by the entrepreneurs trained in the Livelihood Business Incubator (LBI) located in the Institute premises at Mancheswar Industrial Estate.
The food products would carry the trademark “lED FOODS.”
The institute also intends to produce and market the food products produced by it in the LBI under the brand name “lED FOODS” and encourage incubatees to sell their products under their brand name and strict supervision of quality by LBI Food Technologist till they set up their own units, said sources.
The incubatees and the trainees of lED have produced different varieties of products such as Mixed Fruit Jam, Jelly, Mango Juice, Pineapple Juice, Orange Juice, Pickles, Chowmin, Snacks (such as Gaja, Namkeen), Atta, Besan, Soya Milk, Soya Tofu etc which were launched by the Minister.
IED Chief Executive Officer Samarendra Sahu said that the launching of “lED Foods” trademark is a historical event of the Institute.
He focused on the sustained growth of the Food Processing-LBI through the key efforts of the incubatees.
He praised the staff members for their efforts for getting the trademark registered and preparing the ground for launch of food products under lED FOODS Trademark.